Lead Magnet Templates For Canva & Creative Opt In Offer Ideas

Lead Magnet Templates For Canva

Are you looking for lead magnet templates for Canva so you can create an enticing optin freebie for your audience and grow your email list like a wild fire?

Well you’ve come to the right place!

In this post I’ll share the best lead magnet templates for creating eBooks, worksheets, checklists, planners and more!

Plus to help you with setting up your email automations and lead magnet optin forms on your website, I’ll even give you a discount code for my course Easy Email Setup In Mailerlite (scroll down for more details and the discount code).

Let’s get started and check out these Canva lead magnet templates!

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Lead magnet templates for Canva

I may earn a small commission for affiliate links in this post at no extra cost to you. Please read my disclaimer for more information.

What is a lead magnet?

You might have heard of lead magnets (also called opt in freebies or content upgrades) but what is a lead magnet in marketing and what is the purpose of a lead magnet?

So a lead magnet is a free gift that you offer to your audience in return for signing up to your email list.

Let’s face it, no one likes giving away their email address for free, so in order to grow your email list faster it really helps to give your readers an incentive for signing up.

It may look like the sole purpose of your lead magnet is getting more email signups, this is not entirely true. Other advantages of offering a lead magnet are:

Building brand awareness
Helping your reader solve a problem
Forming a connection with your audience
Getting your audience into your sales funnel with a tripwire and up-sells

A lead magnet signup is just the start of your customer journey so to leave a good first impression it’s important to create a lead magnet that is relevant, helpful, and solves your reader’s immediate problem.

What is a lead magnet template

If you don’t now how to create a lead magnet, you may want to consider using a lead magnet template. A lead magnet template is a file that you can access in certain software (ie: Canva, Photoshop, InDesign, etc.) which allows you to edit the document to suit your business.

You can add your own content, edit it to suit your brand and download it as a finished lead magnet file.

Lead magnet templates are often available as separate template pages to create a single type of lead magnet or in template bundles that include templates for creating eBooks, checklists, worksheets, quizzes, planners and more.

Do lead magnets work?

Yes they do!

As long as people can find your blog content, and your lead magnet offers a solution to a problem they’re struggling with, then YES lead magnets definitely work!

I offer several lead magnets on this blog and I get new subscribers every single day.

How many lead magnets should you have?

If your blog has several different sub topics, it’s a good idea to create a few different lead magnets that solve problems for each topic. Or if your blog caters for people that are at different stages you could create a lead magnet for each stage.

For instance; I offer a free blogging course for beginners as a lead magnet, this is obviously for people in the beginner stage of starting a blog. But I also offer a Pinterest guide as lead magnet for people that are ready to start with Pinterest marketing.

So these are two different lead magnets for two different stages and two different topics.

And because you are looking for Canva lead magnet templates, I’ve created a checklist lead magnet template for you that you can download for free when you sign up below.

Get a free lead magnet template for Canva

Where should a lead magnet be placed?

To get the most email signups from your lead magnets you need to place your email newsletter sign up form in all relevant blog posts. Some bloggers add their sign up forms at the top of every page above the fold, I do this on my home page, but not in my blog posts.

In my blog posts I add my sign up forms a bit further down the page. This gives my reader a chance to realise they’ll need my lead magnet for their next step.

To get more email signups it will help to include a mockup image of your opt in freebie (like in my signup form above…)

Lead magnet examples

You can create many different types of lead magnets, you can get as creative as you want with your lead magnet file type or access type.

Here are a few examples of creative lead magnet ideas:

Online Course
Free Coaching Session
Website/SEO/Business Audit
Audio Recording
Webinar
Free Canva Templates
Challenge
Quiz
Stock Photos
Discount

Lead magnet pdf examples

A lead magnet PDF is probably the easiest lead magnet type to create.

Here’s a few examples of PDF downloads or printable lead magnets:

Printable Planner
eBook
Checklist
Lead Magnet Worksheet
Tracker
Chart
Calendar
Craft Printables
Wall Art/Poster
Stickers
Swipe Files

Lead Magnet Tools

So what tools do you need to create a lead magnet?

The software you need to create your lead magnet will obviously depend of the type of lead magnet you’re trying to create.

Here’s a list of different types of lead magnets and the best tools to create them:

eBooks, Planners or any PDF download – Canva

Free coaching session or consult – Zoom

Online Course or Challenge – You can create a free online course or multiple-day-challenge in your email marketing platform. I recommend ConvertKit or MailerLite for this.

If you’re also planning on selling digital products or creating paid courses I recommend setting up your free courses, challenges or memberships in ThriveCart. They have an amazing lifetime deal at the moment so make sure to find out all the details in my ThriveCart Review here.

How to create a lead magnet

Before you create a lead magnet, you need to be clear on what you want to help your audience with.

What are your readers struggling with that you can offer a quick fix for?

Remember that an optin freebie does not need to be a huge product or a 85 page eBook. You don’t want to overwhelm your reader, you just want to help them solve one small problem.

Sometimes a quick checklist or a cheatsheet is all that is needed to get your audience over a hurdle.

If you’re not sure what your audience is struggling with, make sure to check in Facebook groups (with your blog topic audience) and see what questions people ask. You could also create a Facebook survey with multiple choice options.

Once you know what your reader needs help with, you need to decide on the best way to deliver this freebie. This can be an eBook, a course or a simple lead magnet download like a cheatsheet or checklist.

The easiest type of freebie to create is a PDF download, and the quickest way to create a freebie like this, is by using Canva templates.

Canva is so easy to use, that editing a template won’t take much time at all and you can have your lead magnet ready in a few hours or less.

So let’s have a look at some awesome lead magnet templates for Canva!

Lead Magnet Templates For Canva

I won’t keep you waiting any longer, let’s have a look at some of the best done-for-you lead magnets for bloggers, coaches and online business owners!

The Lead Magnet Toolkit

Lead magnet template for Canva

If you’re looking for a variety of lead magnet templates, this lead magnet toolkit has everything you’ll need! It includes several lead magnet covers, numerous layouts for eBook pages, checklists, worksheets, challenges, quizzes and more!

This gorgeous lead magnet design includes 40 template pages that are fully editable in the free version of Canva and comes with all photos included from the free Canva library. Simply add your own content, change the colour scheme to suit your brand, and delete or duplicate as many pages as you want.

Step by step editing instructions and a video tutorial are included, so you’ll be able to edit your templates with ease.

These templates are perfect for bloggers, coaches and online course creators who want to grow their email list fast!

CHECK OUT THE LEAD MAGNET TOOLKIT HERE

Digital Planner Template Kit

Lead magnet template for Canva

This Canva planner template kit has everything you need to create a digital or printable planner for any niche. It includes template pages for monthly, weekly and daily planners, budget planners, goal planners, habit trackers, meal planners, income trackers and so much more.

With 48 planner pages that you can edit, duplicate, mix & match or delete, this planner template kit will allow you to create any type of planner in no time!

Planners are super popular and make the perfect lead magnet for many different niches.

Types of planners you could create with this lead magnet kit are:

Finance planner
Wellness planner
Business planner
Homeschooling planner
Birth planner
Fitness planner
Wedding planner
Renovation Planner
Blog planner
Travel planner
And so much more!

Editing instructions and a video tutorial are included.

Create a planner today, and attract new subscribers on autopilot!

CHECK OUT THE DIGITAL PLANNER TEMPLATE KIT HERE

Lead magnet eBook

ebook canva template

A free eBook is a popular lead magnet option for most blog niches that’s quick and easy to create. Use this lead magnet ebook template to create your first eBook in Canva in just a few clicks!

With 30 eBook template pages that include:

4 front cover designs
1 copyright page
2 table of contents
2 about pages
4 chapter pages
12 different content layouts
and more!

This eBook template for Canva comes with a video tutorial showing you how you can easily customise and get the most from these template.

CHECK OUT THE LEAD MAGNET EBOOK TEMPLATE HERE

Pregnancy Journal Canva Template

This Pregnancy and New Baby Journal makes a great lead magnet template for mom bloggers. It includes a 100 page printable PDF at 8.5×11 and the fully editable Canva template.

The journal pages include:

moments to remember
appointments
birth plan
delivery day checklist
baby’s growth tracker
and much more

This lead magnet template comes with a Resell/PLR License which will allow you to sell it on Etsy or Amazon (please read the full product description prior to purchase).

CHECK OUT THE PREGNANCY JOURNAL TEMPLATE HERE

Lead Magnet Workbook Creator

Lead magnet templates - workbook creator

This modern workbook template is perfect for creating worksheets and eBook lead magnets. It includes over 120 beautifully designed pages (in US letter and A4 sizes) and has unique page layouts.

You can edit these templates in Canva as well as InDesign and it includes a detailed video tutorial to help you do so.

It includes the following pages:

5 cover pages
4 table of content or course overview
5 intro pages
5 moodboards
6 actions steps or challenges
10 checklists
2 roadmaps
6 challenges (3, 5, 7, 10, 21, 30 days)
1 task tracker
1 matrix chart
1 FAQ
And so much more

CHECK OUT THE WORKBOOK CREATOR HERE

The Ultimate Lead Magnet Templates for Canva

opt in freebie templates

This beautifully designed lead magnet template bundle consists of 50 unique Canva templates to help you create 5 different types of lead magnets (or mix and match to create even more!)

This lead magnet bundle includes:

10 page road map
10 page checklist
10 page workbook
10 page gift guide
10 page resources
High quality stock photos

CHECK OUT THE ULTIMATE LEAD MAGNET TEMPLATE BUNDLE HERE

Canva Workbook Creator

This 60-page Canva Workbook template is perfect for course creators. It will help you create a modern online course workbook, workshop & webinar guide, challenge workbook, opt-in freebies, resource lists, and lead magnets.

The template is fully editable and available in Canva format, A4 (210x297mm), and US Letter (8.5×11 inches) sizes. All you need to edit the eCourse Workbook Canva template is a totally free Canva account. PDF instruction with direct links are included in the package.

CHECK OUT THE CANVA WORKBOOK CREATOR HERE

The Ultimate Coaching Bundle

best lead magnet templates for coaches

The Ultimate Coaching Bundle is, you guessed it, the ultimate lead magnet template for coaches! Wether you’re a life coach, mindset coach, wellness coach or someone who’s looking to either grow their coaching business or educate their audience on how to perform better and have a more productive mindset, this bundle is for you!

This template bundle contains 9 different template kits with over 1300 templates (with total value of $200 if bought separately!) Specifically designed for coaches – Easily editable and brandable in Canva.

With this huge coaching bundle you’ll be able to create the best lead magnets for coaches without much effort at all!

CHECK OUT THE ULTIMATE COACHING BUNDLE HERE

Healthy Meal Plan Canva Template

Lead magnet template for Canva - Food blogger eBook Template

A 7-day meal plan template which contains healthy and delicious recipes for every single day. This meal plan template is structured into 4-meal days broken down into breakfast, snack, lunch and dinner. Each day contains 1,500 calories and a perfect breakdown of macronutrients.

This is a great done-for-you lead magnet for health & fitness coaches.

It includes:

– 3 Done-For-You cover pages
– 1 welcome page
– 33 (DFY) fully written pages which include 7-day meal plan breakdown, schedule and healthy recipes
– 1 Thank you page
– 1 DFY disclaimer page
– All stock images are included

This meal plan template has been written by a qualified nutritionist and a personal trainer who knows exactly how to get your clients reaching optimum nutrition.

CHECK OUT THE 7-DAY HEALTHY MEAL PLAN HERE