How to set up Rich Pins the easy way
You’ve set up your Pinterest business account and now you’re wondering how to set up Rich Pins?
Rich Pins are great for generating more blog traffic from Pinterest so if you are serious about promoting your blog on Pinterest, it’s crucial to set up Rich Pins.
In this post I’ll explain:
- what Rich Pins are
- why it’s important to enable Rich Pins
- and how to set up Rich Pins on WordPress in 3 easy steps.
Let’s get started!
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What is a Rich Pin?
Rich Pins add more information to your pin from the website content it is linked to. If something changes on the original webpage, the Rich Pin information will update to reflect that change.
Rich Pins also show a bold title underneath the pin and include your Pinterest name and profile picture. Like this:
There are 3 types of Rich Pins:
- Article Pins
- Recipe Pins
- Product Pins
Article and recipe Rich Pins will update to reflect any edits you may make on your site. Product Rich Pins show the most up-to-date price, availability, and product information right on your Pin.
Why are Rich Pins important?
Pinterest is a search engine. To be successful on Pinterest you have to use keywords and key phrases in your pin titles and descriptions. This will let more people find your pin and click through to your website.
If you have Rich Pins enabled, your blog post title will automatically be attached to your pin. When you use keywords in your blog title, your Rich Pin has a better chance of getting found in Pinterest searches.
If you want to add pin descriptions and hashtags to your pin without using code, you should try a social sharing plugin.
I use Social Warfare and love how easy it is to add a description to my pins.
With your keywords added to the description and as hashtags, your pins are more likely to get found, clicked and saved.
The information added to Rich Pins stays with the pin when it is re-pinned. If you update the information in your post, the meta description or post title, ALL YOUR PINs will be updated as well. Also, the Rich Pin information cannot be changed by other pinners when re-pinning.
If you want to learn more about Pinterest SEO and how to set up your Pinterest business account correctly, I highly recommend taking this Pinterest course.
Benefits of Rich Pins:
When you use keywords in your pin title and descriptions, your pins can show up in the Pinterest search results, exposing you to a much larger audience than just your followers.
With the bold pin title and profile photo, Rich Pins stand out in the Pinterest feed. Because of this, more people view the close up and with the extra information in the pin description, more people will click through to your site.
Rich Pins will help you get more:
- Pinterest followers
- Blog traffic
How to set up rich pins in 3 easy steps
Step 1: Install Yoast
The easiest way to set up rich pins is with the Yoast plugin. Yoast is an SEO plugin that will help you improve your on-page SEO and it makes setting up Rich Pins super easy!
If you haven’t installed it yet, go over to your plugins, click add new, enter Yoast in the search bar, select Yoast, click install now and then activate it.
In the left sidebar, go to Yoast SEO > Social. Click on the Facebook tab and make sure that the Add Open Graph meta data is enabled.
Step 2: Validate your Rich Pins
Go to the Rich Pins Validator to validate your Rich Pins.
Copy the url of one of your blog posts (it doesn’t matter which one) and paste it in the box like this:
Click the Validate button.
Step 3: Apply to enable your Rich Pins
After validating, you should get a message that says:
Your Pins have been validated! Apply to enable your Rich Pins.
Scroll down the page and you’ll see a box with a link to your website.
Select HTML tags and click Apply Now.
Now you have to wait for Pinterest to approve your application which usually happens within 24 hours. Once you’re approved your pins should start showing up with bold titles and your Pinterest profile photo and name.
Congratulations you just enabled Rich Pins!
I hope you found this tutorial easy to follow. Let me know in the comments if you were able to successfully set up your Rich Pins!
For more tips on using Pinterest to increase your blog traffic, read:
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