• Facebook
  • Pinterest
  • Rss
Sassy Boss
  • HOME
  • START A BLOG
  • COURSES
  • BLOG
  • SHOP
  • WORK WITH ME
    • WEBSITE PACKAGES
    • BRANDING PACKAGES
    • RESOURCES
    • SUBMIT A GUEST POST
    • ABOUT
    • CONTACT
  • Menu Menu
  • HOME
  • START A BLOG
  • COURSES
  • SHOP
  • BRANDING PACKAGES
  • WEBSITE PACKAGES
  • ABOUT
  • BLOG
  • RESOURCES
  • CONTACT

How to design a kick-ass brand for your blog

A quick DIY guide to branding your blog.

When starting a blog you want your blog design to look professional. There is nothing worse than visiting a poorly designed blog and wanting to leave straight away, even though the content might have been great.

To avoid your blog having this effect on your readers, it’s important that you put thought into the design of your brand and blog. There is no need to hire a top notch designer, you can create a professional looking brand for free by following the design process in this post.

Grab a pen and paper and learn how to design a brand for your blog!

Don’t have time to read this whole post now? Pin it for later.

How to design a brand for your blog

Pin3K
Share13
Tweet
3K Shares

I may earn a small commission for affiliate links in this post at no extra cost to you. Please read my disclaimer  for more information.

Designing a brand for your blog

A lot of new bloggers think your brand is your logo. This is not entirely true. A brand is much more than that. Your brand is the whole experience your audience get when interacting with your business. From your website design to your social media posts to the way your audience feels when they read your blog posts, these are all important aspects of brand identity.

Related reading:

The importance of brand identity

Before designing your brand, ask yourself the following questions:

Who is your target audience?

To be able to create a brand that your readers connect to, you need to know your target audience. Think about who you’re writing your blog posts for and what you’re going to help them with.

Answer the following questions:

  • Are you writing for men or women?
  • What age group are they in?
  • What is their profession?
  • What are they struggling with?
  • What do they want to achieve?

If you need more help defining your target audience and planning your blog, please grab my Ultimate Blog Planner Workbook below.

GET THE FREE

ULTIMATE BLOG PLANNER WORKBOOK


What is your brand personality?

Once you’ve established your target audience, you need to create a brand personality that will connect with this audience. Write down the following:

  • What are your brand’s 3 core values?
  • Which words would you use to describe your brand. Eg: attentive, cooperative, helpful, knowledgeable, passionate, practical, radical, reliable, resourceful, witty. Write down 3-5 describing words.
  • How do you want your audience to feel when interacting with your brand?

What is your mission statement?

A mission statement is a clearly stated purpose of your business. It describes who you are, what you do, who you do it for and how you benefit your clients.

Here’s my mission statement as example:

Sassy Boss helps non-tech women start a blog and grow it into a profitable online business.

Take some time to write down your mission statement.

Logo and Branding Templates

Your brand name

Selecting the right name for your brand is crucial. It’s often the first impression your audience gets of your business.

A good brand name:

  • conveys your brand’s personality
  • connects with your target audience
  • is short and punchy
  • is memorable

Write down several options for brand names and check if they are available as a domain name in the search box below.

Aim to get the .com or .co extension eg: sassyboss.co.

Also check if your name is available for your main social media accounts. It can be hard to find a domain name that is available, so when you do make sure to secure it asap!

(You can get your domain name for free for the first year if you host your blog with Bluehost. Find out how to set up your blog with Bluehost here.)

Always Google your brand name to see what comes up. Be careful if there’s already an existing business or brand with the same or a very similar name. If this business has trademarked their name you could get in trouble for using the same name.

If you need more help deciding on a brand name, read:

What Should I Name My Blog? 20 Tips For Finding The Perfect Blog Name

Okay, you’ve done most of the hard work. Now it’s time for the fun stuff.

Brainstorm the look of your brand

A great way to brainstorm the look of your brand is to create a mood board. Hop on Pinterest and create a new board for your brand, you can set this as a private board if you want.

Now you want to search for images, fonts, colours and anything else that reflect the feel of your brand. Pin plenty of images, you can sift through it later and delete what doesn’t suit the rest of the board.

Related Reading:

The Best Web Host For A Non-Tech Blog Set Up

1000+ Feminine Logo Design Ideas

Create a colour palette

From your mood board pick a colour that you would like to use for your logo. You can use this free colour picker tool for this.

Simply upload the image that has the colours that you would like to use and select the colour.

When you’ve found the main colour that you’d like to work with you’ll want to add a few other colours or shades to create a colour palette. You can do this with the colour picker again or you can try this free colour palette generator that lets you create a colour palette from a photo you upload.

Are you ready to start your blog? Use this Quick Set Up Guide For Beginners or sign up for my Free Course:

Kickstart Your Money Making Blog.

To simplify your website design process, make sure your colour palette has:

  • 1 or 2 main colours
  • a darker shade/black/grey for your body text
  • a lighter tint for alternative background colour
  • a brighter version of your main colour for highlights like button-hover or link hovers

You can use coolors.co to find lighter tints or darker shades of your main colours. Here’s an example of my colour palette:

colour-palette

Design a Logo

There is no need to design a fancy logo when you can easily create a font based logo in Canva. Canva is an easy-to-use editor with a large selection of fonts and logo templates.

Below I’ll guide you through the 10 steps of creating a logo in Canva:

1. Go to Canva. Select the Logo category and browse through their logo templates.

2. Choose a template you’d like to work with.

3. Replace the template text with your business name.

4. Delete any elements you don’t want.

5. Try out different fonts.

6. If your business name consists of more than one word, try different font combinations as well.

Logo and Branding Templates

7. Add your brand colours.

8. Play around with positioning.

9. Play around with letter spacing.

10. Play around with size.

Here’s an example of a logo with two different fonts, different text sizes, the words are positioned on top of each other and the letter spacing of the bottom word has been increased.

Have a bit of fun playing around and design a few different logos. When you have created 3 logos it’s time to take a break. Take your dog for a walk and clear your head.

Look at your logo again with fresh eyes and pick the one that stands out the most. Make your final tweaks and edits and Boom! you’ve got yourself an awesome logo!

 Logo Design Do’s and DON’TS

Don’t use ALL CAPS with script fonts.


Instead use lower case or only capitalise the first letter.


Don’t use two novelty fonts together.



Instead use one script/serif/novelty font and one sans-serif plain font.


What if I need some help?

If the Canva logo templates are not quite right for your blog, you can browse more logo templates on Creative Market.

Be aware though that to be able to make changes to these templates you’ll need Adobe Illustrator or Photoshop. You can however buy logo elements as PNG files and add them to Canva (but you won’t be able to edit the colour, you would just add your business name.)

If you require something more specific or you prefer to work with someone, you could hire a designer on Fiverr or I could help you out, you can check out my branding packages here.

You can also create your own logo with the free logo maker Tailor Brands or buy an instant Branding Bundle from Ladyboss Studio.


Putting your brand together

High five, you designer boss you! You’ve created all the ingredients for a kick-ass brand, now all you have to do is put it all together.

The main thing about creating a cohesive brand is consistency. Being consistent with your branding will help create familiarity, recognition and trust within your readers.

Be consistent with:

Your voice: the way you talk to your audience. The best way to be consistent is to be yourself and write as you would talk to a friend, not too formal unless your blogging niche or audience requires you to be more formal.

Your fonts: pick one or two easy-to-read fonts for your headings and body text and one or two more unique fonts for every now and then use on Pinterest pins and social media posts.

Your colours: use your colour palette when designing your website, social media post,  your news letter etc.

Your profile picture: use the same profile picture on your blog and all your social media platforms. Try to use your brand colours in your clothing or background to make you really stand out.

Your blog images: Try to be consistent with your blog’s images. Are your images super colourful, more muted, monochrome or pastels?

Your social media posts: Check out Canva for templates for Facebook posts, Instagram posts and Pinterest pins. Choose a template and add your brand colours and fonts and save it. Every time you need a Facebook post, you’ll have a branded template to start with.

Pixistock Styled Stock Photos

Your blog/website design

Now you’ve got all your brand ingredients, you can start designing your website. If you are new to web design I highly recommend investing in a premium theme. Premium themes are a lot easier to edit than free themes. They also have lots of template pages that you can start your design with. All you have to do is edit them to suit your brand and replace the content.

Premium themes also come with great support, so if you get stuck with a problem, all you have to do is ask your question in the support section of the theme’s website.

WordPress themes I recommend

A great theme for beginners is Divi. It has an easy-to-use editor and comes with more than 20 pre-made layouts, making it easy for you to create the look you want.

Divi is a WYSIWIG (What You See Is What You Get) front-end builder. This means you can drag elements in your layout, which makes it easier to design your site.

You can try Divi for free here.

Another great theme I love is Enfold.

This theme was recommended to me, and I’m still using it today (for this blog). Enfold is the best rated top selling theme on Themeforest (over 9000 users have rated this theme 4.82 stars!) And I have to agree, it has never let me down.

It comes with 38 demo sites that you can import and replace the content of. Or you can start building from scratch with the super easy-to-use drag-and-drop layout builder.

It is a well maintained theme and they constantly improve it and add new features. The best thing about this theme is their dedicated support staff, no question is too big or small they always help you out.

You can check out Enfold here.

If you are not much of a designer and you would like a gorgeous feminine design for your blog, you have to check out Bluchic Themes. They have a huge selection of beautifully designed themes that will make your blog look stunning and professional.

Bluchic Themes

Bluchic even supplies training videos to help you create the perfect look for your blog.

Check out Bluchic Themes here.

Designing your Website

Once you’ve installed your theme you can add your brand colours in hex code format. Here’s a screenshot of the Enfold theme’s ‘General Styling’ options, to show you how easy it is to design your site with Enfold.

Branding your blog

Design your Home page

After you’ve added your brand colours and your logo to your site you’ll want to design your homepage. You could use your blog page as your home page but I’d like to create 2 separate pages: a home page and a blog page.

In the WordPress Dashboard (Settings > Reading) you can choose wether you use your blog or a static page as your home page. (You will have to create a home page first for it to show up in the dropdown.)

Having a dedicated home page will allow you to add more info and help your site visitors find their way around your site.

When designing your home page try to keep it simple and uncluttered. You want your visitors to find what they are looking for in the shortest amount of time.

Check out the Home Page Design Template below. It has a freebie opt-in below the header so your site visitors can sign up to your email list and receive a helpful gift (a cheatsheet/workbook/checklist etc.)

Below this they can find your latest blog posts and on the right is a sidebar where you can introduce yourself and include a brief mission statement explaining what you do and who you help.

HOME PAGE DESIGN TEMPLATE

Last minute hot tips to make your brand POP!

Add a favicon

If you want to add a little professional touch to your blog, you could create a favicon. A favicon (short for favourite icon) is that little logo that shows up next to your blog name in the browser tab. It makes your blog recognisable when someone has 22 tabs open and it’s just super cute.

You can create a favicon with Canva. The size should be 32×32 or 40×40 (Canva won’t let you create a document smaller than 40 pixels.) You can use a small picture, the first letter of your blog name or a logo icon. Make sure it has your brand colours!

Here’s my favicon as example:

Create a gravatar

Leaving comments on other blog posts is a great way to get your brand noticed. But no one is going to notice your brand if your profile picture next to your comment is the generic grey gravatar.

You need to create a branded profile pic asap, so you’ll stand out in the blog comments.

If you have no idea how to create a gravatar, don’t worry, it’s super easy. Follow this quick tutorial here.

Logo and Branding Templates

Congratulations you’ve designed your own brand!

I hope this tutorial has helped you design a kick-ass brand for your blog. If you are ready to start your blog,  you can learn how to set one up here. Or you can check out my free course Kickstart Your Money Making Blog here or sign up with the form below.

free blogging course

Let me know how you went in the comments below and please share this post if you found it helpful!

Recent posts

How To Start A WordPress Blog On Bluehost

How To Make Money With Your Blog (In Your First Month Blogging)

What Should I Name My Blog? 20 Tips For Finding The Perfect Blog name

1000+ Feminine Logo Design Ideas

The last comment and 23 other comment(s) need to be approved.
16 replies
  1. Vervebranding
    Vervebranding says:
    September 23, 2022 at 10:03 am

    Excellent post. Great resources! Styling your blog in a great way is the key to achieve success and you have made it the right way.

    Reply
  2. Logo Design
    Logo Design says:
    September 14, 2022 at 7:42 am

    Nice keep posting more informative articles thanks

    Reply
  3. Jhon Sons
    Jhon Sons says:
    June 14, 2022 at 6:03 am

    Excellent ! I personally like your blog and waiting for more articles like this

    Reply
  4. Sara Baker
    Sara Baker says:
    May 25, 2022 at 3:19 pm

    I found this blog very informative, keep up the good work.

    Reply
  5. Pantea
    Pantea says:
    October 16, 2021 at 6:36 pm

    Hi Lisa this is a PERFECT article because it truly covers everything you need to start your blog and the step by step to have a brand etc., I started my blog 2 years ago so my partner and I had to figure everything out on our own. If you’re new to blogging, this is truly the only blog I recommend following because Lisa knows what she’s talking about and the links she shares are very helpful!

    Reply
    • Lisa
      Lisa says:
      October 16, 2021 at 9:29 pm

      Aw thank you Pantea for your kind words… you just made my day!

      Reply
  6. Kenia
    Kenia says:
    June 18, 2021 at 1:17 am

    The answers I’ve been looking for👏🏻👏🏻 Thanks for sharing

    Reply
    • Lisa
      Lisa says:
      June 18, 2021 at 11:31 pm

      You’re welcome Kenia!

      Reply
  7. Lorenzo
    Lorenzo says:
    February 12, 2021 at 3:53 pm

    Very Nice blog. It’s an effective post to design a better logo.

    Reply
    • Lisa
      Lisa says:
      February 13, 2021 at 3:13 am

      Thanks Lorenzo!

      Reply
  8. Hindi Lyrics
    Hindi Lyrics says:
    November 11, 2020 at 5:10 pm

    I have been looking for this Brands and Branding article since long time. Thanks author.

    Reply
  9. Suzie
    Suzie says:
    February 5, 2020 at 8:50 pm

    These tips are amazing and so helpful! Thank you for sharing ❤️

    Reply
  10. Crystal Green
    Crystal Green says:
    January 28, 2020 at 2:01 am

    This is a great tutorial for how to design a brand for your blog. You even threw in a few things I didn’t know. Your blog theme does seem easy to change from the photos you shared.

    Reply
    • Lisa
      Lisa says:
      January 28, 2020 at 3:03 am

      Yes my theme is very easy to use, definitely recommend it!

      Reply
  11. Janja
    Janja says:
    September 24, 2019 at 10:44 am

    Wonderful post! I will have to look into these topics a bit more to develop my blog.

    Reply
    • Lisa
      Lisa says:
      September 24, 2019 at 11:01 am

      Thanks Janja and good luck!

      Reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Thanks for sharing

How to Design a Kick-Ass Brand for Your BlogHow to Design a Kick-Ass Brand for Your Blog
Pin3K
Share13
Tweet
3K Shares

Hey I’m Lisa!

I help non-tech women start a blog and grow it into a profitable business.

Are you ready to become a Sassy Boss?

Let’s dive in!

Get the Free Blog Planner Workbook

Recent Posts

  • How To Make Online Course Videos (complete tutorial)
  • High Demand Blog Topics (that make good money)
  • 6 Steps To Develop A Millionaire Mindset As A Female Entrepreneur
  • 99 Online Course Ideas That Sell
  • How To Create An Online Course in 7 Easy Steps

Connect on Facebook

Follow Me

Follow Best Blogs for Entrepreneurs - OnToplist.com
host your blog with Bluehost

PAGES

  • HOME
  • START A BLOG
  • COURSES
  • SHOP
  • BRANDING PACKAGES
  • WEBSITE PACKAGES
  • ABOUT
  • BLOG
  • RESOURCES
  • CONTACT

FREEBIES

  • BLOG PLANNER WORKBOOK
  • BLOGGING COURSE
  • PINTEREST SET UP FOR SUCCESS

CATEGORIES

  • BLOGGING TIPS
  • GROW BLOG TRAFFIC
  • MAKE MONEY BLOGGING
  • STARTING A BLOG

FOLLOW US ON PINTEREST

Pinterest Profile | Sassy Boss

Follow us on Facebook

© Copyright 2023 Sassy Boss | How to Start a Wordpress Blog | All Rights Reserved | Web Design by Sassy Boss
  • Facebook
  • Pinterest
  • Rss
  • TERMS OF USE
  • PRIVACY POLICY
  • DISCLAIMER
How to set up a free email address with BluehostHow to set up a free email on BluehostHow to Start With Affiliate MarketingHow To Start With Affiliate Marketing
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OKLearn more

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visist to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

PRIVACY POLICY
Accept settingsHide notification only
FREE BLOGGING COURSE →FIND OUT MORE HERE
3K Shares
Pin3K
Share13
Tweet