How To Create Freebies For Your Blog

Are you wondering how to create freebies for your blog?

An opt in freebie or lead magnet is a small gift (often a digital product) that you offer for free in return for someone signing up to your email list.

A well thought out freebie that offers a quick fix to your reader’s problem is a great incentive for them to sign up and is guaranteed to grow your email list.

Creating freebies is not that hard, but there are a few steps involved.

In this post I’ll show you:

• Why you should create optin freebies for your subscribers
• How to come up with freebie ideas that are perfect for your blog
• 24 digital & printable freebie ideas
• How to create a freebie in Canva
• How to make money with your freebies

Plus you get a free Checklist Template (that’s editable in Canva) if you sign up to my email list (scroll down to find the sign up form…)

Let’s get started and find out how to create freebies for your blog!

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I may earn a small commission for affiliate links in this post at no extra cost to you. Please read my disclaimer  for more information.

Why you should create an optin freebie

Growing your email list is an important task to focus on if you want to monetise your blog.

You might have heard the saying: Money is in the list…

Which is definitely true in my opinion.

Did you know that the more email subscribers you have, the more money you’ll make? It’s estimated that for every subscriber you have, you’ll make $1 per month. This means if you have 5000 subscribers, you’re likely to make $5000 per month!

So if you’re keen to increase your blog income, you need to increase your email subscribers, and creating a few newsletter freebies will definitely help with that.

Related reading:

The Importance Of Email Marketing

How to come up with freebie ideas that are perfect for your blog

When creating your freebie, you need to make sure it’s relevant for your readers and solves one of their most common problems.

If you create a quick fix for a hurdle they’re facing, it will be a no-brainer for them to sign up, especially because it’s free!

You also want to make sure that your freebie is related to your blog post content and signing up would be a logical next step for your reader.

For example:
If you’re a food blogger with a post about meal planning -> create a meal planner as freebie.
If you’re a social media manager -> create a social media calendar which can be added to many blog posts.
If you’re a business coach -> offer a free consultation.

What freebies do I have on my blog?

I get new subscribers every day with the following freebies:

Free Printable Blog Planner: Blog Planner Workbook
Free Blogging Course For Beginners: Kickstart Your Money Making Blog
Free Pinterest Marketing Guide: Pinterest Set Up For Success

All these freebies are a logical next step for people starting a blog and wanting to grow their blog traffic.

And my freebie for this post is:

Free Checklist Template

I’ve created this freebie especially for you! Edit this Freebie Template in Canva, save it as a pdf file and let your subscribers download it as a freebie.

+ A Cheat Sheet: 3 Ways To Make Money With Your Freebies On Autopilot.

You can grab this freebie here:

Did you know that people love checklists?

So make sure to use this template to create a checklist that is perfect for your audience.

Here’s a few examples:

• Mom Bloggers – 14 Must-Have Items For Road Trips With Toddlers
• Travel Bloggers – 19 Little Known Essentials For Overseas Travel
• Fashion Bloggers – 12 Wardrobe Basics For Multiple Uses

For more freebie inspiration check out my list:

24 freebie ideas that are perfect for your blog

• Short ebook
• Mini email course
• Challenge
• Check list
• Content upgrade
• “How to” guide
• Instructional video
• Access to a Facebook group
• Free membership
• Planner
• Workbook
• Cheat sheets
• Case study
• Calendar
• Colouring pages
• Workshop
• Webinar
• Templates
• Printables
• Swipe file
• Coupon code / Discount
• Free audit
• Free consultation
• Quiz

How to create freebies for your blog

Let’s go over all the steps to create a high converting optin freebie:

1. Find out what your audience is struggling with the most.
2. Create a freebie that provides a quick fix for this problem.
3. Use Canva to design your printable freebies.
4. Use Convertkit or Mailerlite for free email courses or challenges.
5. Create a mockup or image of your freebie.
6. Add your mockup to your email sign up form.
7. Add your email sign up form to relevant blog posts.
8. Create a landing page for your freebie.
9. Promote your blog post and landing page.
10. Create an automated email sequence that every new subscriber will receive.

If you need help with any of these steps, make sure to check out my step by step Easy Email Setup Course here.

How to create a freebie in Canva

Watch the video below to see how I create a checklist in Canva. If you would like this Checklist Template, make sure to sign up for my freebie below.

I hope this video gives you some inspiration on how you can create your own freebies in Canva. If you want a copy of this Checklist Template, make sure to sign up here:

Creating Canva Templates As Freebies

In the video above I showed you how to create a checklist that you can download as a pdf and give to your subscriber as a printable pdf. But another thing you could do is turn this checklist into a template (that’s what I did in this post).

So the freebie that I’m offering you is not a pdf but a template that you can edit in Canva so you can turn it into a checklist for you subscribers.

If you want to create templates with Canva, make sure to not save it as a pdf but as a template.

When you’ve finished your template design in Canva, instead of downloading a pdf, you go to > Share > Share a link to edit > Share a link to use as template.

This will give you a link that you copy. Then you have to create a separate pdf in which you add this link. You’ll send this pdf to your email subscriber. They’ll open the pdf, click on the link and open this template in Canva.

If you want to learn how to set up the technical side of this in Mailerlite, check out my course: Easy Email Setup In Mailerlite.

In step by step videos, this course shows you how to set up email sign up forms on your blog and how to create automated sequences and link your freebie.

Check Out Easy Email Setup In Mailerlite Here

How to make money with your freebies on autopilot

Did you know that offering freebies to your subscribers can be turned into another income stream for your blog?

Would you like to learn how to turn your freebie into a little money making machine?

Find out how to create a freebie only once and set it up to generate passive income for years with my Free Cheat Sheets :

3 Ways To Make Money With Your Freebies On Autopilot

This is how to create freebies for your blog

If you want more details on how to set up an email automation and add your freebie to this, check out my super affordable course: Easy Email Setup In Mailerlite.

5 videos with detailed steps to creating:

• an optin freebie
• a mockup for your freebie
• a Mailerlite sign up form
• an automated email sequence
• and how to connect all this into a seamless automation
• plus several bonus extras

This course will give you complete peace of mind that you’ve set up your automations correctly so you can sit back, relax and watch your subscribers roll in.

Check out Easy Email Setup In Mailerlite here.

I hope you now feel confident in creating your own freebies. Please share this post and if you have any questions leave a comment below.