How To Claim A Website On Pinterest (without using code)
Have you just set up your Pinterest business account and now you’re trying to figure out how to claim your website on Pinterest?
Pinterest is great for driving traffic to your site, so linking your Pinterest business account to your website or blog is an important step. But if you have no idea how to add a HTML tag to the head section of your index.html file, you might find this task a bit daunting…
It doesn’t have to be though…
You can claim your website on Pinterest without editing code and in this quick tutorial I’ll show you how easy it is to do this.
Let’s have a look.
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What does it mean to claim a website on Pinterest
When you claim your website on Pinterest, it means that your domain name will show up in your Pinterest profile. This is good for your website as it creates a backlink to your site and Pinterest users can visit your site directly from your profile.
Linking your website to Pinterest is also necessary for your Pinterest analytics. Once your website is claimed you’ll be able to access the analytics of the pins you’ve published from your site.
How To Claim A Website On Pinterest
Before you can claim a website on Pinterest, you have to set up a business account. Pinterest business accounts have extra functionality, like analytics, Rich Pins, and Promoted Pins.
For extra help with setting up your Pinterest business account correctly, please grab my free guide: Pinterest Set Up For Success. This guide will not only help you set up your account correctly, you’ll also learn how to implement SEO and best pinning practices.
Ok, let’s look at how to set up your Pinterest business account.
Set up your Pinterest business account with these 4 steps:
- If you have a personal account, log out
- Go to pinterest.com/business/create/
- Fill out your email, password and business name then select a business type
- Click Create account
Now you’re ready to claim your website.
How to claim your website on Pinterest in 6 steps
1. Go to Pinterest settings
In the top right corner of your Pinterest screen click on the three dots and then edit settings.
2. Add your domain name
From the menu select Claim website, enter your domain name in the box and click Claim website.
3. Pick a claim option
Next you have to choose how you would like to claim your website (with a HTML tag or by uploading a HTML file). Select the Add HTML tag option and copy the code. (I know I said we won’t be using code, but all you have to do is copy and paste it…)
4. Add the HTML tag in your WordPress site
The easiest way to add the HTML Tag to your site is with the Yoast SEO plugin. This is a great free plugin to help you improve the SEO on your site and I highly recommend installing it.
If you don’t have the Yoast plugin installed yet:
1. Go to your Plugins > Add New > Type Yoast in the search bar > Install and activate the plugin.
2. Once you’ve activated the plugin, go to your WordPress Dashboard > SEO > Social
Under the Facebook tab, you need to make sure that OpenGraph meta data is enabled.
Next, you need to go to the Pinterest tab. In the Pinterest confirmation field, you need to paste the HTML tag that you copied previously. Click Save Changes.
5. Submit for review
Now you can go back to the Pinterest screen and click on the Next button in the popup. It will now ask for confirmation to submit your site for review. Click Submit.
6. Confirm your site has been claimed
So how do you know if your website is claimed on Pinterest?
Once your website has been verified, you’ll get an email confirmation, this can take up to 24 hours. If you go back to the Claim Website section in your Pinterest settings, you’ll see a green tick next to your claimed website.
Congratulations you have learned how to claim your website on Pinterest!
This is how you claim a website on Pinterest
As you can see it’s pretty easy to claim your website on Pinterest with the Yoast plugin. If you have any questions, drop a comment below and if you’re new to Pinterest marketing, make sure to grab my free guide below.
GET THE FREE GUIDE
PINTEREST SET UP FOR SUCCESS
Thanks for sharing

This was finally what I needed. A simple explanation on how to do this since Pinterest and WordPress both don’t actually explain it. However, I’d suggest updating this for 2023 as Yoast looks way different now. I had to do some digging but eventually found Pinterest and where to paste the html. Thanks!
This was very helpful, thanks
I literally struggled for hours trying to claim my site on Pinterest! I have read soo many things, and this post was the one and only I found useful! Thank you for sharing.
-c
Please check out my site, I would love to grow my community and support.
That’s great to hear, thanks! And your site is looking great!
very informative and awesome post. Thanks for sharing with us.