Boost Your Blog Traffic With This One Simple Pinterest Hack
Are you wondering why your Pinterest views and blog traffic from Pinterest have been going down? Or maybe they’re just not going up?
Pinterest is great for promoting your blog but with all the recent changes, it can be hard to know if you’re using Pinterest the right way.
Let’s look at some basics you need to know to make Pinterest work for you and one simple Pinterest hack to boost your blog traffic.
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Get the Pinterest Basics right
There are a lot of factors that will affect your Pinterest marketing success. Let’s quickly go over some Pinterest basics with a checklist of everything your account needs. If you’re new to Pinterest and would like a detailed course to walk you through a correct account set up, Pinterest SEO, how to set up rich pins and other more advanced tips, I highly recommend this in depth Pinterest course.
Let’s look at the basics your Pinterest Account needs to be successful:
- Set up a business account
- Claim your website
- Use keywords in your profile name & bio
- Use keywords in your board titles & descriptions
- Use keywords in your pin titles & descriptions
- Set up Rich Pins
- Create click-worthy pins
If you need more details on how to do all this correctly, I highly recommend taking this course: Pinterest from P to T. This course really helped me understand how to pin, when to re-pin, how to research keywords and tons of helpful tips and Pinterest best practices.
Once you know your account is set up correctly and you have implemented SEO, it’s time to start pinning.
Let’s have a look at how you need to pin to boost your blog traffic.
One simple hack to boost blog traffic from Pinterest
What is the biggest Pinterest hack in 2020?
To create fresh content.
And by often, I mean OFTEN.
Creating fresh pins on a daily basis will really boost your impressions and click-through rate.
How many pins should I create?
I literally just saw this question pop up in one of the Facebook groups I follow and one girl said she’s been consistently pinning 5-10 new pins a day and her impressions went up from 1.3k to 79k and her clicks went up from 3 to 229 in one week!
So I guess there’s your answer. Start with pinning 3 fresh pin a day and try to increase this number to 5 or even 10. It all depends on how much time you have.
So what is a fresh pin?
Here’s a list of things that you can create a pin for, every new pin that you create is a fresh pin:
- a new pin linking to a new blog post
- a new pin linking to an old blog post
- a new pin linking to a landing page
- a new pin linking to your services page
- a new pin linking to an affiliate product
- a new pin linking to a shop page
- a new pin linking to a digital or physical product
- a new pin linking to an affiliate course or service
As you can see there are plenty of things you can create fresh pins for, so go to Canva and create a ton of new pins. If you’re not familiar with Canva and would like a design tutorial, Check out this post, it includes a Canva video tutorial with tips on how to design multiple pins quickly.
To save yourself time, I recommend batch designing your pins and creating 10-20 in one go.
An easy way to design multiple pins in Canva quickly:
- Design one pin
- Give it a name (include your keyword/keyphrase for the relevant post)
- Save it
- Download it
To design the next pin for the same post:
- Copy the first pin: File > Make a copy
- Rename this copy by adding a number behind the title. (blog post title 2)
- Change the pin title to new title or leave the same title
- Change the background photo
- Save this pin
- Download it
Repeat this for all the pins you’re making for this post. To design a new pin for a different post, simply repeat this process and change the pin name and the title overlay and the photo. Remember to always copy and re-name your pins.
If you would like to design Pinterest pins even quicker than with Canva, read this:
Adding new photos to your pins is a quick way to change the look of your pin and Pinterest will see this as fresh new content. The free plan on Canva comes with free stock photos. However if you’re creating 20-70 pins per week, you might run out of quality photos to use. If you sign up for Canva Pro you’ll be able to access the complete photo library for only $9.95 per month.
For more places to get beautifully styled stock photos, check out this post: 7 Best Sites for Free Feminine Stock Photos.
The quickest way to upload you pins to Pinterest
When you’ve created a batch of pins, you need to upload them to Pinterest. The quickest and easiest way to do this is with Tailwind.
Tailwind is a Pinterest approved scheduler that lets you upload your pin to several boards at the same time whilst spacing them out and pinning them at optimal times when your audience is online.
Because you can pin to multiple boards at once, Tailwind is a huge time saver. You only have to write your title and description once and pin it to 10 boards with one click.
Especially now I have to create and upload fresh pins on a daily basis, I really rely on Tailwind to always have plenty of pins lined up in my queue. I think I would lose my sanity without it.
Am I pinning the right way?
If you don’t know how often you should be pinning or you’re worried you’re pinning the wrong pin to the wrong boards at the wrong time… Tailwind has a new feature that will put your mind at ease, it’s called SmartGuide.
SmartGuide monitors how you pin and alerts you if you’re pinning in a way that might reduce your overall reach or put your account at risk. It also keeps you up-to-date with the latest best practices on Pinterest.
It’s basically like having a Pinterest expert looking over your shoulder that let’s you know when you’re doing things wrong or right!
Another feature in Tailwind is Spam SafeGuard. This feature monitors the frequency of your pinning and will warn you if you’re pinning too much in one day or if you are pinning the same image too often.
According to Pinterest the best amount to pin per day is 15-25 pins. If you pin more than this your distribution might suffer and that’s the opposite of what you want!
So basically if you’re worried about your pinning strategy or you want to save a lot of time scheduling your pins, I highly recommend trying Tailwind. If you use this link you’ll get 100 free pins + a free month of Tailwind.
This is the Pinterest hack to boost blog traffic
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