About Me Template For Your Blog (You Can Copy And Paste)
Are you not sure how to write an About Me page for your website and you wish you had a template you could just copy and paste?
I totally get it.
Writing an About Me page can be daunting especially if you don’t like talking about yourself.
But here’s the good news: an About Me page does not have to be all about you, or at least not as much as you think it does…
Keen to find out more?
Keep reading to:
- find out how to write an About Me page for your blog or website
- get some awesome About Me introduction examples
- get an About Me template you can copy and paste and just fill in the blanks.
Let’s have a look!
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Do I need an About Page?
Are you wondering if you even need an About Me page on your website?
The answer is…
Yes you totally should have an About page!
Website visitors that love your content are likely to click on your About Me page to find out who you are and what you’re all about.
This makes your About page a useful asset and it can actually become one of the most visited pages on your website.
What should I write in an About Me Page?
The funny thing about an About Me page is that it shouldn’t really be about you. This is why it’s probably better to call the page just About.
Your About page should have a few relevant facts about you but besides that, it’s more important to let your reader know how you can help them. Tell them what they can expect from you and what’s in it for them.
Many beginner bloggers make the mistake to include a full autobiography in their About Me blurb. But imagine reading someone’s About page and they tell you exactly when they finished high school and when they had their first child.
Do we care?
Unless this information is totally related to your blog topic or brand story, please don’t over-share. Only include what’s important and edit out anything that is unnecessary.
The purpose of your About Me Page
Before we look at the About Me template, let’s think about the purpose of your About page.
Your readers will go to your About page to find out who you are, to decide if they like you and to see if you are the right person to help them.
So to give your readers what they’re looking for, your About page should reflect you, your personality and your brand and answer questions such as who, why, when, what and how.
It will depend on your blog or website how much you share and how personal you are.
For instance: If you’re a mom blogger, it will help to be more personal and share your story. This will help your audience feel a connection and increase your “like and trust factor”.
If you’re an accountant however, your personal story is not as important. Your reader is more likely interested in your services and how you can help them.
So the best way to approach writing your About Me page is by visualising your ideal reader or client and give them the information or the story that is most likely to make them feel a connection with you and your brand.
How to write an about me page for a blog or website
A successful About Me page includes the following 4 elements:
1. Who do you help & how
2. Your story
3. Your achievements
4. Call to action
1. Who do you help & how
The most important question to answer on your About Me page is who you help and how you help them.
There is a basic template you can follow for this opening section. Think of it as a blogger profile introduction, or an elevator pitch. This should consist of one or two sentences following this structure:
I am (insert your name) I help (insert your ideal client) by (what you do to help people).
I am (insert your name) I help (insert your ideal client) and (goal or outcome for your client).
You simply fill in the blanks with your details.
Let’s look at some About Me introduction examples:
Here’s the About Me example I use on my blog:
“Hey I’m Lisa! I help non-tech women start a blog and grow it into a profitable business. Are you ready to become a Sassy Boss? Let’s dive in!”
About Me example for Finance Blog
“Hi! I’m McKinzie. I started Moms Make Cents in 2016 to empower women to take control of their financial situation by making more, saving more, and understanding their finances.”
Here’s a few About Me examples that follow this template a bit more loosely:
About Me introduction example for Food Blog
“I’m Kristina and I’m a registered dietitian who believes food should be good for you and good for the planet. Join me in taking the “fork in the road” to a greener lifestyle both on your plate and in the home.”
About Me example for Home & Garden blog
“At The Spruce we offer practical, real-life tips and inspiration to help you make your best home. From decorating and gardening advice, to entertaining and home repair how-tos, The Spruce can show you how.”
And here’s a more personal and humorous About Me example:
“Kristen is the mom of four children within four years via birth and adoption, and has been blogging at Rage Against the Minivan as a coping skill since 2006. If you are looking for a blog with great ideas for kids, amazing craft inspiration, scrapbooking help, and stunning photography, then AWESOME. There are a lot of those blogs out there. You should go find them.
Here, you might find musings about the impact of the skinny jean on Kristen’s self-esteem, her tendency to spill food on her laptop, and her inappropriate crush on Jon Stewart. She also indulges in sleep-deprived rants about parenting, poop, adoption, politics, race, religion, social justice, and various other subjects that her mother warned her not to discuss in public.”
As you can see from these real-life About page examples, your About Me introduction can be as formal or informal as you like. It should sound the way you want your audience to see you.
If you are offering legal advice, you are going to want to sound formal; if you’re offering more personal advice, say on parenting, it is absolutely fine to be more informal.
Think of it like an icebreaker, as if you were meeting your reader in person for the first time. It should give your reader a quick glance, an overview of who you are and what you do.
2. Your Story
In this section of your About Me page we delve a bit deeper into your story. This helps deliver that ‘likeability’ and trust factor you need to create.
You should include:
- Why you are so passionate about the topic you write about
- What started you on this journey
- How you arrived where you are now
Remember that people buy from people. They are much more interested in you than in the statistics and facts of how successful your business is. They need to connect with you as a person and a compelling personal story will deliver this.
Recent Blog Posts:
So where do you start your story?
You don’t need to share your full life story (unless it’s super relevant) so try to start with a life event that is relevant to where you are now. Was there a major event that created your interest in this area? Or a gradual realisation that there was a gap in the market? Both of these are effective points at which to begin your story.
For example, if you have overcome severe anxiety to go travelling, that would be worth sharing if you are writing a travel blog.
If you became passionate about home schooling after having children who struggled in a mainstream school, share that on your education blog.
Your story can be one of a hero’s journey, (your personal story) or of a guide’s journey (where you share what you have learned along the way), or maybe it will be a combination of the two.
Your story should be at least 100 words. You will see many About Me page examples that are much longer. It really depends on how long you have been on your journey and how much you feel comfortable sharing with your audience.
Have a look at these two About Me backstory examples for further inspiration:
3. Achievements & Establishing Credibility
Now it’s time to celebrate your achievements in this section of your About Me page as a way to establish your credibility.
If you are just starting out, this can be the most challenging section to write. Please, don’t worry. You don’t need to be an expert in your area. Remember what we said above about being a guide.
If you have formal qualifications in your field, this is the area to boast about them.
If not, credibility can be shown through your experience in the field. That job you held for 5 years, doing what you are now writing about – that gives you credibility.
Writing a blog about health care for the elderly? Looking after your elderly parents is relevant expertise.
Have you created any courses or workshops about your blogging area of expertise? Include that information here.
Your authority could come from a statement like: my work has been featured in Parenting Weekly, My local paper… and guest posts with blog XYZ.
Have you worked in partnership with any companies? Include that info here too.
Any experience you have in the area you are writing about is valid. Personal experience can be just as powerful to share with your audience.
Check out this great About Me page example for a dog training blog that succinctly includes both formal training and personal experience:
4. Call to Action
The final section of your About Me page is your call to action. Don’t assume that your reader will automatically explore more of your blog or knows where to go next. You need to tell them what you want them to do.
Your About Me page should act as a central hub that points to all the different directions your reader can take. These directions are your Call to Actions.
Try to include at least two of these Call to Actions on your About Page:
- Explore a blog category
- Check out your most popular blog posts
- Sign up to your news letter
- Book a free strategy call
- Check out your courses/products
- Get a quote for a service you offer
- Check out your Podcast or YouTube channel
- Become a member
- Follow you on social media
Include every Call to Action that you have available on your blog and your reader should find something that interests them.
There should also be links to the most popular content on your blog. Internal linking is so important for Google, boosting your SEO.
Depending on the type of blog you have, you might also include a contact form for people to reach out to you.
Here’s an example of an About Me page for a blog that includes lots of the above types of Call to Actions and links: nomadicmatt.com/about-matt
Final tips for writing an About Me page
It’s worth mentioning a few technical pointers to help you keep your audience interested in what you have to offer…
- Avoid long, rambling sentences – this will put your readers off. Be concise.
- Check over your spelling and punctuation. However great your content is, typos won’t look professional.
- Use high quality images and have a balance of text and pictures.
Ok, now it’s time to have a look at the About Me template you can copy and paste and make your own!
Free About Me Template you can copy and paste
I am (insert your name) and I help (insert your ideal client) by (what you do to help people).
I’ve alway been passionate about (your topic or industry) and I enjoy helping my readers/you achieve their/your goals (or mention a specific goal).
(Optional: Insert personal story and credentials here.)
My work has been featured in (mention blogs, newspapers or magazines you’ve been featured in) and I’ve worked with brands such as X, Y and Z.
On my blog/website you’ll find lots of information on (list your main blog topics or website services).
Make sure to check out my most popular posts/services here: (link popular posts or services).
If you want to learn more about (your topic) make sure to sign up for my free course (or other opt in freebie) here (email sign up form).
Let’s connect on social media/For more tips on (your topic) follow me here (add social links).
More Blog Posts For You:
This is my About Me template you can copy and paste
I hope you have found this About Me template useful and you’ve been able to customise it to suit your brand or blog.
In this post we have looked at how to write an About Me page for a blog or website.
We’ve broken down the task into manageable sections:
- Quick introduction
- Sharing your story for likeability and trust
- Establishing your expertise and credibility
- Keeping your reader on your site through internal CTA links
Please feel free to use my About Me template on your blog and try and make it your own. Don’t be shy and show your readers how great you are!
If you’re still new to blogging and need some help making your blog a success, make sure to check out my Free Blogging Course & Blog Planner here or sign up with the form below.